Advertising Media kit

Advertising Opportunities
Media Kit
Our Airports

As major transport hubs for the Top End and Central Australia, Darwin International Airport and Alice Springs Airport are the gateways to the Northern Territory. Our airports offer premium advertising opportunities and a captive audience of up to 2.7million passengers each year (pre-COVID).

Digital and traditional advertising mediums are available throughout the terminals in high dwell, high traffic areas to maximise campaign exposure.

After a challenging time for the aviation industry Airport Development Group, owners of Darwin International & Alice Springs Airports, is seeing a steady increase in flights and passengers, approaching pre-COVID numbers.

*Source: ADG Travel Intention Survey November 2020

A recent survey* showed 96% of Territorians intend to travel, with 86% intending to fly.
Our Airports
Why advertise with us?
  • Up to 2.7million passengers per year captive audience
  • Major gateways to the Northern Territory - Darwin & Alive Springs
  • Premium advertising assets including the Northern Territory’s only large format digital roadside billboard
  • 85% of business travellers see advertising at multiple touch points*
  • 85% would respond to an airport advertising message*
  • 90% advertising awareness in an airport environment*

*Source: 10 Reasons Why Airport Advertising Works JCDecaux

Darwin International Airport
Visitors to the NT
  • 45% - Holidays
  • 34% - Bussiness
  • 17%- Visiting Friends and Relatives
  • 4%- Other

*Sources: Tourism Research Australia Tourism Forecasts 2019

Breakdown of visitors to the NT

What activities did they do?
Eating out and dining
Visit National Parks
Pubs Clubs Disco
*Sources: Department of Tourism, Sport and Culture Regional Factsheet YE December 2019
Media options

High definition LCD and LED screens will make your message dance with either static of animated content. 

Digital sites have the flexibility to create targeted campaigns to specific audience segments.
See Digital Screens
Digital Screens
Media Options

As passengers wait to claim their baggage, their eyes (and attention) wander. Take advantage of the high dwell time in baggage reclaim areas with static lightbox advertising.

Lightboxes give clients a 100% share of voice.
Media Options

Create a big impact through our large outdoor billboards capturing both inbound and outbound passengers to our terminals.

Darwin International Airport has the only large format digital billboard in the Northern Territory.
Media Options

Larger than life, Ambient advertising makes a lasting impression, with sites strategically placed at multiple points throughout the terminal to maximise brand presence, frequency and impact.

46% of customers are aware of airport advertising.
See Ambient Advertising
Ambient Advertising
Media Options

Bring your campaign to life and enhance passenger experience by installing an activation in our terminal. Spaces are available to target arriving or departing passengers or both.

Media Options
Social Media

Compliment in terminal campaigns and increase market reach with our airport social media platforms. Ask how we can support your terminal marketing campaigns.

Darwin International Airports Facebook monthly reach close to 0.5 million
Contact Us

Darwin International Airport

0499 880 359